skullcandy holdy darling ceo

Hoby Darling’s 7 Principles of Success

hoby seth darling skullcandy ceo

Hoby Darling, Skullcandy’s CEO

I got the amazing opportunity to listen to Hoby Darling, the CEO of Skullcandy, speak this weekend! He had such great energy and really captured his audience, the whole room was engaged. I was really impressed that he made it a point to go around and introduce himself to 90% of his audience before he started his presentation. It’s always great to listen and engage with the journeys of a successful life, this kind of advice is priceless!

  • 1

    Take a Risk

    So much about business is about taking a risk.

  • 2

    Get Gritty

    Work hard and be resilient. If you get knocked down, get back up and chase what you want that much harder.

  • 3

    Be Passionate

    It is not just about a paycheck. You must be passionate about what you are going to do.

  • 4

    Embrace Change and Innovation

    Always strive to be better today than you were yesterday, in personal life and business. Ask yourself... what is the culture of your company? Is it competitive and innovative? Does it promote your success?

  • 5

    Value Relationships

    People Matter. Relationships matter. The team should ALWAYS be first. Hoby emphasized how every critical move in his career involved someone he had a good relationship with.
    Surround yourself with people who want you to succeed and care about you in every facet of life.

  • 6

    Be Optimistic

    One of the most important "Nikeisms" is to be optimistic. Be positive!

  • 7

    Think of the Consumer First

    Be authentic to youth culture and always think of your consumer first!

Hoby Darling's quick bio: Hoby Darling grew up in a small town in Washington, where he then went to Western Washington University for his Bachelor of Arts. After this, he went on to complete Law school and get his MBA. Working in a large law firm, he decided that was not for him, and got involved in other areas of interest, working at Volcom, then moving on to Nike as General Manager for Nike+ Digital Sport, and is currently CEO of Skullcandy, Inc!

I’m so glad I got the opportunity to hear Hoby speak! I had such a great experience at the Business Career Conference at the University of Utah, I will definitely be attending again next year. I hope you enjoyed my post! Don’t forget to subscribe and comment!

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About The Author


Alecsy Christensen is an entrepreneur who wants to better the world through online marketing. Specializing in SEO and internet marketing, she has worked for many different companies to better their social media strategies, internet marketing strategies, adwords campaigns, blogging techniques, and video marketing techniques.



  • Keith

    Reply Reply March 11, 2014

    It surely is! I’ve learned a lot and of course it will be more meaningful if we get advices from successful people like Hoby Darling.

    • Alecsy

      Reply Reply March 11, 2014

      I agree! Having some successful contacts that can give you advice is very helpful!

  • Michael Samson

    Reply Reply March 11, 2014

    You are so lucky to be able to listen to his words and I am thankful as well for you sharing it to the world.

  • Jazzlyn Morgan

    Reply Reply March 11, 2014

    Every business that comes out successful always gone through up and downs. There is always a risk in everything and I agree that we should do the same thing because nothing will happen if we don’t try.

    • Alecsy

      Reply Reply March 11, 2014

      Taking risks and doing something you love, such important factors!

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