online marketing company in utah

Organic SEO VS Paid Online Marketing | 5 Key Points

Online Marketing Company in Utah Announces 5 Reasons Why Organic SEO is Better than Paid Online Marketing

The fact that online marketing is an essential part of a company’s business strategy is universally accepted. Most businesses realize that a well thought out online marketing strategy is a highly efficient way of attracting more customers. The two most popular techniques of online marketing are:

Search Engine Optimization (SEO)

Paid Advertising (Pay Per Click) (PPC)

What is the difference between these two methods?

The simple way to put it, is that SEO is the organic results that show up in Google (the links with a white background), while PPC advertising is the results that show up on Google with the yellow background that are sponsored and paid for.

While both methods have their votaries, the SEO model shows to score higher than the PPC method of advertising online. This high score is most likely due to a variation of factors. According to research carried out by an online marketing company in utah, there are 5 main reasons that using organic internet marketing and SEO efforts is better than paid advertising.

1.     SEO is generally long-lasting: If you have achieved a good position on Google or other search engines through SEO, you stay in the rankings. This is not the case with paid online marketing, where your results come and go depending on the price you want to pay.

2.     SEO has a higher click through rate: Prospective customers are more likely to click on naturally appearing links that are a part of an organic search process rather than on sponsored search results. Marketing Gypsy, a rising online marketing company in Utah, experiences these results with their own clients as well as with others.

3.     SEO is much more Economical: Some paid advertisers have to pay as high as $100 per click on their link in some cases. This is not the case with SEO, where advertisers don’t have to pay anything for a click on a link.

4.     SEO is Efficient: This means that it is highly focused and it’s results are calibrated with an intricate algorithm. This is a far cry from the pay per click method, where the advertisers that can pay the most for their ads, get placement.

5.     SEO keeps a web-site in top shape: According to one study carried out by an online marketing company in Utah, the use of SEO on a regular basis makes a website adhere to all the norms pertaining to website design and development protocols that are constantly changing.

SEO and paid online marketing are both useful in their own ways to drive traffic to a website and convert customers, with each holding different benefits for the user. For more permanent results, it is critical to use organic SEO and search engine results, while some companies may want to just be available to the public online, and go the easier route by using PPC advertising, which is less permanent.

Looking for more information an online marketing company in Utah? Need more information about  different online marketing methods that are available for your business? Call Marketing Gypsy today at 541-280-1991 for a free consultation and keyword analysis of your website.

About The Author


Alecsy Christensen is an entrepreneur who wants to better the world through online marketing. Specializing in SEO and internet marketing, she has worked for many different companies to better their social media strategies, internet marketing strategies, adwords campaigns, blogging techniques, and video marketing techniques.



  • I know this if off topic but I’m looking into starting my own blog and was wondering what all
    is required to get set up? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web savvy so I’m not 100% positive.
    Any recommendations or advice would be greatly appreciated.
    Many thanks

    • Alecsy

      Reply Reply March 10, 2014

      Email me at and I can give you a link to get a blog up and running that looks beautiful for a low cost! Thanks!

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